About Me
I’m an Interaction Designer who specializes in visual communication that bridges creativity and problem-solving.
As an avid believer in the power of human-centered design, I am fascinated by user interaction and people-based problem-solving. I approach design empathetically and focus on understanding the latent needs and emotions of the people who I am designing for, aiming to create clear, impactful solutions to enrich their lives.
I have worked on projects in UI/UX, web design, branding and identity, motion graphics, signage and wayfinding, and print design. I enjoy collaboration, analog and digital experimentation, and learning about new tools and approaches to continue enhancing my design process.
I’m currently working at Gong Cha, an international beverage franchise specializing in tea, coffee, and juice. I lead the design & growth team focusing on web design, branding and identity, and interactive digital experiences that are responsible for acquiring new online order orders, customers, and franchise leads.
Prior to that, I designed interfaces for startups and individual businesses in the various industry from educational nonprofit organizations, fintech, food and culture, healthcare, and Telecommunications for more than 2 years. Now, I’m on the hunt for my next UX/UI design opportunity.
When I’m not designing you can find me traveling to Canada and Asia to explore new people and cultures. I’m also an active participant at design workshops or you can find me walking around the DeYoung Museum in San Francisco.
Get in touch
Feel free to reach out to me at luminhuei@gmail.com to chat about intriguing design trends or your favorite museum!