Finding Focus — TYPO SF 2017

Overview

A conceptual and typographic system for TYPO SF 2017.

Redesign and expand on campaign material for the 2017 International Design Conference — TYPO Focus. Design a visual concept that demonstrates a conceptual and typographical system.

Shifts in design, society and culture are constant, and designers are forced to make tough decisions. To be competitive, graphic designers need to be competent in web, print, mobile, type design, and UX. In this project, I used a variety of circular design elements to convey the idea of “Focus”.

Company: MFA coursework
Platform: Visual system
Event identity
Year: 2017
Team: Solo
Role: Visual system
Typography

System

One circle, a whole system.

Event identity — business cards

Event identity 1

Event identity 2

Event poster

Attendee badge

Poster mockup

Layout mockup

Booklet spread 1

Booklet spread 2

Event website

System overview

Framed piece

Recognition

Silver A’ Design Award.

Silver A’ Design Award in the Graphics, Illustration and Visual Communication Design category. Winner of the coveted A’ Design Award, exhibited at Museo del Design (Via Bellinzona 15, Como, Italy) from June 1–18, 2021, as part of a prestigious international good-design exhibition.

A’ Design Award entry ↗

Exhibited at Museo del Design, Como

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