2016–2026
Building brands, and the products that run on them. Identity, interiors, interfaces.
Hover a title for a preview · ↗ opens on an external site
Chapter 01 · 2024–2026
Peblla — restaurant tech at scale.
Design & User Experience Officer. A platform used by 750+ restaurants across the US, supporting $208M in annual payments.
Chapter 02 · 2020–2024
Gong cha — five years of brand & product.
Lead Designer, Brand & UX/UI for the US market — 30 stores, 140% sales growth, and 7 international design awards.
Chapter 03 · 2019–2021
Agency & freelance — the branding years.
MOD Worldwide, Iyashi Brand Studio, and independent client work. Case pages are password-protected (client NDA), so entries open the Studio overview.
Chapter 04 · 2016–2021
The school years.
An MFA in Graphic Design at Academy of Art University, then the UX/UI Bootcamp at UC Berkeley Extension — where the pivot from brand to product began.
Appendix
Shows & awards.
14 international exhibitions across 5 countries — China, Italy, Turkey, Iran, India — and 8 A’Design Awards (Silver ×3, Bronze ×4, Iron ×1). The full record, with venues and dates, is below.