Archive · 2017

Turning ocean waste into a thing of beauty.

Overview

Pearl — an eco-friendly cosmetics brand born from shells.

Identify a problem and create engaging solutions based on the design process. Conduct research, investigate various relevant audiences and stakeholders, and integrate visual elements in a variety of media that work together as a cohesive design system.

Over the last few decades, surplus human activities have severely affected marine life. Every year, some 6 to 8 million tons of crab, shrimp, and lobster shell waste are produced globally — and because fish waste may be tossed back into the ocean, shell waste is often just dumped in landfills or at sea. Yet crustacean shells are 20–40% protein, 20–50% calcium carbonate, and 15–40% chitin; chitosan, a fiber-like substance derived from chitin, is a legitimate ingredient in many cosmetics for skin care, deodorant, and hair care. Turning cast-off shells into nitrogen-rich chemicals would benefit economies and the environment. Pearl is the eco-friendly cosmetic brand I created to promote this recyclable idea.

Company
MFA coursework
Platform
Brand identity
Packaging
Year
2017
Team
Solo
Role
Brand identity
Packaging design

Logo

The pearl itself is the metaphor.

Pearls are formed inside the shell of certain mollusks as a defense mechanism against a potentially threatening irritant such as sand — the mollusk creates a pearl sac to seal off the irritation. This process mirrors the brand’s concept: turning ocean waste into valuable products.

Logo development
Logo development
Brand identity 1
Brand identity 1
Brand identity 2
Brand identity 2
Brand identity 3
Brand identity 3

Packaging

A packaging system, bottle to bag.

Pearl storefront mockup
The storefront
Skincare packaging
Skincare packaging
Brand shopping bag
Brand shopping bag
Packaging application 1
Packaging application 1
Packaging application 2
Packaging application 2
Brand overview board
Brand overview board
Skin-testing device concept
Skin-testing device concept

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