Overview
A travel platform where locals are the guides.
Design a mobile app that helps address a problem in people’s daily lives. During user interviews and research, we discovered that travelers relied on various means of discovering authentic local venues — such as social media or word of mouth — when exploring new destinations. These methods provide only limited insight into the full range of possibilities.
We solve this by providing a platform for local residents to act as guides and recommend venues and itineraries — exposing travelers to establishments that don’t have a large advertising budget or might get buried on social media and recommendation sites.
Process
A two-week sprint: interviews to wireframes.
The full UX process ran in Miro and Figma: user interviews, personas, task-flow diagrams, site map and wireframes, through to typography, color palette and components.
Design System
Type, color and components.
Final Screens
The final screens.
