Overview
Every deliverable tells the same suspense story.
The hypothetical film festival project celebrates the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole — to marry multiple messages with divergent formats, all with a unified and holistic aesthetic that contains the essence of the director and his storytelling style.
There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching — we are naturally nosy, curious, intrusive. As voyeurs, audiences somehow feel complicit in the events onscreen; Hitchcock forced audiences into a position they simply did not want to be in — the position of voyeur. This project incorporates the artistic expression of Alfred Hitchcock and five chosen films (Psycho, Vertigo, Rear Window, Dial M for Murder, and Shadow of a Doubt) through consistent visual language and design deliverables that mesh together as an integrated system.
Posters
Five films, five posters.
“Always make the audience suffer as much as possible.” — Alfred Hitchcock
Print & Web
Process books, catalog — and the website.
In Print
The printed pieces.
Recognition
Bronze A’ Design Award.
Bronze A’ Design Award in the Website and Web Design category. Winner of the coveted A’ Design Award, exhibited at Museo del Design (Via Bellinzona 15, Como, Italy) from June 1–18, 2021, as part of a prestigious international good-design exhibition.
