MIN HUEI LU
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01 Film Festival

Art Direction / Visual System / Film festival campaign

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Obsessive Love

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⊕ Objective

The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.

 

⊕ Approach

There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeurs, audiences somehow feel complicit in the events onscreen. Hitchcock has forced audiences into a position in which they simply did not want to be – the position of voyeur. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films ( Psycho, Vertigo, Rear Window, Dial M for Murder, and Shadow of a Doubt ) in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.

 

⊕ Award

Bronze A'Design Award in Website and Web Design Category

 

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Always make the audience suffer as much as possible.
— Alfred hitchcock

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⊕ Exhibition

Obsessive Love, winner of the coveted A' Design Award, has been exhibited in Italy, at Museo del Design - Via Bellinzona 15, 22100, Como / Italy, from 1st of June, 2021 to 18th of June, 2021, as part of a very prestigious international good design exhibition.