Obsessive Love
⊕ Objective
The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
⊕ Approach
There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeurs, audiences somehow feel complicit in the events onscreen. Hitchcock has forced audiences into a position in which they simply did not want to be – the position of voyeur. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films ( Psycho, Vertigo, Rear Window, Dial M for Murder, and Shadow of a Doubt ) in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
⊕ Award
Bronze A'Design Award in Website and Web Design Category
“Always make the audience suffer as much as possible.”
