⊕ Objective

Identify a problem and create engaging solutions based on the design process. Conduct research, investigate various relevant audiences and stakeholders and integrate visual elements in a variety of media that work together as a cohesive design system.

⊕ Approach

Over the last few decades, surplus human activities have severely affected marine life on the Earth’s oceans. Every year, some 6 million to 8 million tons of crab, shrimp, and lobster shell waste are produced globally. Because the US Environmental Protection Agency does allow fish waste to be tossed back into the ocean, shell waste is often just dumped in landfills or in the sea. Turning cast-off shells into nitrogen-rich chemicals would benefit economies and the environment. Crustacean shells are 20–40% protein, 20–50% calcium carbonate, and 15–40% chitin. Chitin is a nitrogen-rich chemical for cosmetics. Chitosan is a fiber-like substance derived from chitin. Chitosan is a legitimate ingredient in many cosmetics. It is used for skin care, deodorant, and hair care. Pearl is an eco-friendly cosmetic brand I created to promote the recyclable idea.

⊕ Logo Development

Pearls are formed inside the shell of certain mollusks as a defense mechanism against a potentially threatening irritant such as sand inside the shell. The mollusk creates a pearl sac to seal off the irritation. This process is very similar to the eco-friendly skincare brand’s concept, turning ocean waste into valuable products.