MIN HUEI LU
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Power to the Girls

⊕ Objective

Identify a dying or defunct brand and revive it through a new strategic plan while staying true to its soul. The goals were to research the brand’s past and mission and create a new brand identity as well as a future direction.

 
 
 
 

⊕ Approach


Bratz, an American product line of fashion dolls that once challenged the monopoly status of Barbie in the children's market. Introduced by MGA Entertainment and created by Carter Bryant, Bratz became an overnight sensation. Launching a range of dolls that were made up of 75% ethnic minorities, Bratz not only diversified the racial identities in children's toys but also transformed the ideas in which young girls are reimagining their social and gender identities.

⊕ Learn More

 
 
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Notification This video is a non-commercial project for educational and is not intended to represent Bratz.

Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers.

Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers.

Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers.